An inclusive queer running group's visual identity, based in Calderdale Valley in West Yorkshire. Including a logo and social media templates for use across all touchpoints. Simple, clear visual identity that wasn't just a tick-box exercise but linked to their love of the Calderdale Valley and running itself.
Here you can see right from the initial overarching logos to how this group literally took the identity and ran with it, creating an incredible community through sheer love. Quick project turnaround, within 24hours, went from initial brainstorm with client, to completion. Assets were illustrated physically, then scanned in, refined digitally.
Further touchpoints have been created since, such as merchandise and flyers, which have been used at wellbeing fairs to reach out to new members. Check out @outandaboutcalder (https://www.instagram.com/outandaboutcalder/?hl=en) on Instagram and give them a follow to keep updated with their goings-on!
Here you can see right from the initial overarching logos to how this group literally took the identity and ran with it, creating an incredible community through sheer love. Quick project turnaround, within 24hours, went from initial brainstorm with client, to completion. Assets were illustrated physically, then scanned in, refined digitally.
Further touchpoints have been created since, such as merchandise and flyers, which have been used at wellbeing fairs to reach out to new members. Check out @outandaboutcalder (https://www.instagram.com/outandaboutcalder/?hl=en) on Instagram and give them a follow to keep updated with their goings-on!
